A house fleet of late-model saloons, SUVs and VIP vans — dressed in cream leather and silence, led by chauffeurs trained at the Noor Academy.
At the kerb fifteen minutes before you call for it. Always.
The car never speaks unless spoken to. Privacy glass, partition on request.
Every chauffeur trained at the Noor Academy — geography, etiquette, three languages.
The fleet is our oldest discipline — twenty years of driving principals, families and heads of state across the Kingdom. It is why the Maison exists.
Each vehicle is maintained in-house and rotated every three years. Cream leather, privacy glass, chilled water, Wi-Fi as standard. Champagne and refreshments on request, scented to your preference.
Our chauffeurs are not rented — they are Maison employees. Trained at the Noor Academy over six months: defensive driving, close-protection awareness, etiquette, English and Arabic, and the geography of every alley from the Kasbah of Marrakech to the medina of Fès.
Nine vehicle lines, held ready in Marrakech, Casablanca and Tangier — available in Rabat, Fès, Essaouira and Agadir within four hours.
The definitive luxury saloon. Executive rear cabin with fold-out tables, privacy glass, individual climate, chilled champagne. Our signature for airport transfers, dinner, city movement.
For the Atlas, Agafay and coast — off-road capable, composed, equally at home at the riad gate.
Six captain seats, conference table, partition — for families, film crews and extended groups.
Multi-car movements with lead and follow, security-trained drivers, coordinated arrival.
B6 armoured saloons and SUVs on request. Discreet exterior, certified protection.
Marrakech to Fès via the Atlas, Casablanca to Essaouira via the coast — composed with overnight stops at signature houses.
Kerb-side greet, fast-track arrival, tarmac access where permitted. You do not queue, ever.
A Maison chauffeur is not a driver — he is a local. Adil has seven years inside the Medina, Karim twelve years through the Atlas. Ask any question; receive a full answer.
Booster seats to specification, child-friendly chauffeurs, specific beverage requests, scent preferences, bottled-water brands, music playlists. Briefed before arrival, never discussed during.
An example of a day under chauffeur — how seven hours unfold when the car has been thought through for you.
Your aircraft parks on stand 9. The S-Class is already at the foot of the stairs, engine idling. Luggage moves directly into the Range Rover follow car. You walk ten metres.
Adil walks you through the diplomatic lane. Seven minutes from aircraft door to arrivals. Cold towel, chilled water, favourite paper.
The car takes the Jnane el-Harti route — less traffic, more palms. At the riad, a second Maison member has already opened the suite and raised the temperature to 22°C as briefed.
Staged at Bab Agnaou. Adil walked you through the alley to your atelier appointment; he returns when you do, not a minute later.
Your manager asked for a longer route so you could see the souk at lamp-lighting. Adil takes the Derb Chentouf. You arrive exactly at 20:00.
The car is waiting two streets away, engine running from 00:10. No wait, no visibility. Door to door in eleven minutes.
Hourly, daily and multi-day rates quoted on request. Armoured vehicles and convoy formations by separate agreement.
From €650 / day
A single vehicle with chauffeur, held for ten hours. Ideal for city movement, airport transfer, or a guided day through the Atlas.
From €3,600 / week
A dedicated vehicle and chauffeur held for the duration of your stay. On call, always present, never overbooked.
Private quote
A permanent fleet and chauffeur team on call across the Kingdom — for principals, families and houses visiting Morocco often.
Tell us the dates. We will answer within the hour, in the language of your choice.
